ContextWeb, Inc. has announced a partnership with PubMatic, enabling PubMatic’s clients to sell ad inventory on the ADSDAQ Ad Exchange. The agreement will also enable publishers to leverage PubMatic’s yield optimization solution for the sale of ad inventory on the Exchange. All sales are completed through real time bidding. PubMatic sellers include TVGuide.com, The Huffington Post, and Fast Company.
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PubMatic offers an ad monetization and management solution that combines impression level ad auction technology. It also offers brand protection tools in addition to enterprise ad operations support. It currently operates seven offices in the United States, Europe, and Asia.
ContextWeb operates the ADSDAQ Ad Exchange—the only online ad exchange where advertisers and publishers both enjoy complete control. The ADSDAQ Ad Exchange places every kind of interactive ad unit for more than 12,000 buyers and sellers every day. Using page-level, contextual technology the ADSDAQ Ad Exchange delivers category-specific, brand-safe inventory along with extensive in-category reach, all with a purchase comparable to a site or portal buy. The ADSDAQ Ad Exchange ranks among the top 15 ad-supported properties, according to comScore, reaching 143 million monthly unique visitors. ContextWeb, Inc.’s investors include leading venture capital firms Draper Fisher Jurvetson ("DFJ"), DFJ Gotham Ventures, DFJ New England, Updata Partners and Investor Growth Capital.
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