In the information age you will see that it takes a lot to get noticed. It takes even more effort to stand out against all the online competition that exist on the web. This is a growing challenge as more and more companies race to the web due to the recent newspaper collapse. In Michigan alone we have seen the demise of the once popular, Ann Arbor News and the Eccentric Newspapers. It is going to be paramount for growing businesses to embrace the web and shoot for the number one spots on page 1 of Yahoo, Bing and Google. That is exactly what one Michigan beauty wholesaler is doing to stay relevant and popular in this information – post “Dot Com” age.
In just a few months, online superstar, Ted Cantu has taken OPI nail care polish from the shelves at Windsor Beauty Supply and plastered it on the web. Now the popular nail color system is on page 1 for just one keyword – OPI. And the owners of Windsor Beauty couldn’t be happier. In fact, the popular beauty supplier has grown exponentially as a result. The Michigan based wholesaler now has five locations including stores in Grand Rapids and Berkley. Cantu has taken the extravagant OPI brand and has made the brand live online coast to coast in a matter of months without the use of pay per click advertising and that’s what has traditional media circles talking.
“Now this is something any one can do if they know how to work the search engines. We can take any beauty supply product and literally place them on the top spots on Google in a matter of minutes. Its legal, ethical and best of all it really works. We know how to talk to search engines and most importantly we know how people search when it comes to beauty supply products” says online marketing gurus, Ted Cantu from Hot Metro Finds.
The results are incredible. Cantu has used the same strategies to promote other popular brands from Windsor Beauty Supply including Color Vanish and Color Vanish Color Corrector. The power of the web has driven these brands into the limelight and has a lot of popular web site communities reevaluating the power of the Internet. “This is going to do powerful things to the Michigan economy. The Michigan government and Economic Development Committee needs to pay more attention to the power of the Internet.” Says Ted Cantu. “The first two waves of the technology revolution bypassed Michigan. The Dot Com movement centered on New York City, Chicago and California. But now we are facing the most important tech wave of them all and Michigan business owners need to wake up. You can literally go head to head with a national brand and reap the rewards. This is going to do powerful things to the Metro Detroit economy.”
