Postcard Marketing Guru Teaches Other Entrepreneurs How to Grow Their Businesses

PostcardMania CEO, Joy Gendusa, agrees to speak to EXPRESSTAX business owners in an effort to help them grow their newly acquired franchises the way she did – by “bootstrapping it”.
 
Joy Gendusa of PostcardMania was not always the CEO of a multi-million dollar enterprise as she is today. In 1998, while struggling to grow her business she came across a little known idea – postcard marketing.  Using her marketing savvy with no capital investment, she took that idea and turned it into a niche that exploded across the nation. Today, postcard marketing is one of the most effective and economical marketing mediums out there.  And Joy is now teaching entrepreneurs nationwide how to create the same opportunities that she created in their own industries.  On December 7, 2007 Gendusa has agreed to speak to the franchise holders of EXPRESSTAX®, an H&R Block® company.
 
EXPRESSTAX® is another company that has experienced phenomenal growth in a short period of time and today there are more than 400 franchise locations across the country.  Entrepreneur Magazine ranked EXPRESSTAX® the 39th Fastest Growing Franchise in America in 2005 and 12th among the Top 50 New Franchises in 2006. In December 2006 EXPRESSTAX® gained the support of one of the leaders of the tax preparation industry and became a subsidiary of H&R Block®.
 
Throughout Gendusa’s career as a savvy marketer, she has stayed abreast of marketing trends and technology to help not only grow her business, but those of her 28,000+ customers.  In an ongoing effort to educate entrepreneurs on the efficacy of a sound marketing plan and knowing the correct marketing channels for one’s business, Gendusa embarked upon creating her own Marketing Boot Camps, designed to enlighten business owners of not only the best marketing tips, but the common pitfalls that one can fall when lacking proper data.
 
“I have seen people invest thousands of dollars in ideas that were never going to work,” said Gendusa “ which then tainted the entire subject of “marketing” [for entrepreneurs] and made it hard to ever grow a business — mainly because without their own understanding of the subject they simply trusted and paid a socalled expert.”
 
Gendusa claims some of the best marketing does not have to break the bank and that anyone can learn from her experience.
 
“I’ve gone through a lot of trial and error — and I want to make it so others don’t have to,” said Joy.
 
About Joy Gendusa:
Using a powerful, simple, extremely cost effective way of communicating with customers has earned Joy Gendusa Inc Magazine’s recognition as the nation’s fastest growing direct mail postcard-marketing firm with year 2006 revenues estimated at $17,000,000.  Gendusa began in 1998 with zero investment capital. Today, her Clearwater, FL firm called PostcardMania, employs over 150 people and prints 4 million and mails 2 million postcards representing 28,000 customers in over 350 industries each week.  Visit www.postcardmania.com

About EXPRESSTAX®:
As an insurance agent in Jacksonville, Florida, Robert Kluba prepared tax returns for his clients. Realizing there was an opportunity available to introduce tax preparation services to existing businesses with a solid client base, Kluba established EXPRESSTAX® in 1997. The company sold its first franchise in 2002. EXPRESSTAX® grew to become a leading specialist in helping existing businesses get into the tax business. Co-located EXPRESSTAX® franchises offer an opportunity to increase revenue without increasing overhead and the ability to market their tax preparation services throughout the year. EXPRESSTAX® can also be attractive to entrepreneurs with a desire to enter the tax preparation business — offering one of the lowest initial investments of any tax opportunity. Visit www.expresstaxservice.com
 
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If you would like to interview Joy Gendusa, CEO of PostcardMania, please email PostcardMania’s VP PR, Karla Jo Helms at karla_jo@postcardmania.com or by calling 800-628-1804 x 342.