From the city of innovation comes a new website format that has a lot of Michigan business owners excited. Following a dismal downward spiral of newspaper collapses, magazines going out of business such as the Ann Arbor News, Phenomenews, and Eccentric papers comes a new format companies can believe in. A new web video directory called Hot Metro Finds has emerged from the media collapse which features Metro Detroit businesses.
Local online marketing innovator Ted Cantu explains, “The idea to take a web site and create an online video directory began to pick up more momentum after traditional media outlets became extinct. Now Michigan businesses have a limited range of expensive options to get the word out. That’s not going to fly well in this age of advertising highway robbery.”
Ted Cantu has been busy putting together a powerful directory of the best of what Detroit has to offer. You can log onto Hot Metro Finds and find such popular acts as edgy Metro Detroit rock bands The Ruiners, ultra alternative sounds of Lawn Care and blues artists, The Mess Arounds. None of these videos are scripted and they are designed to take you behind the scenes and show you the personalities behind the music. That’s what makes this site so appealing.
The other thing it does is bring personalities of businesses to life. You can go onto the site and see real pillars of the Detroit business scene including Ken Brown, Hajj Flemmings, Scott Monty, (Ford Motor Co.) and members of Lawrence Tech. You can also look up businesses on the site such as Windsor Beauty Supply and Kawasaki dealers, Powers Motor Sports.
“The concept of a living magazine is something we have played with for quite a while. Putting it together has been a very fun project to do. It has a lot of business owners excited and the results on Google are incredible” adds Cantu. How incredible? In just a few months of its launch Hot Metro Finds has topped over 9,000 links and has number 1 placements in several highly searched keyword phrases.
The powerful marketing company is going to start offering advertising to its list of credits. The site is serving as a virtual yellow page directory of the hip and popular places in Metro Detroit.
