White Paper on Green Certifications

Green certification is evidence that a company has stepped up to its community obligations and taken a leadership role in changing the tide of environmental threat.  Businesses across America and the world are anxious to not only Go Green, but to capture the growing market of Green consumers.  This two-sided opportunity is the reason that a new word was invented to explain an abuse of commercializing the Green value of a company that is more brag than fact.  "Greenwashing" is what TerraChoice describes as "Green Fibbing" amongst other similar deceptive tactics.

A free white paper is now available that explains the ways in which companies are attempting to deceive the buying public through misleading certifications.  This white paper is wonderfully informative, and will certain prevent the flow of badly spent money going toward misleading Green Certifications.

Deceptive tactics are not only short-sighted, but they open the door to public embarrassment later on.  We all know that the truth will eventually come out.  For those who have acted in an honorable manner, the truth is welcomed.  For those that have taken the short-cuts, gamed the system, or subtly lied to the public; the truth is punishing.

To get the facts out about the controversies brewing with the sudden popularity over Green business certifications, this white paper addresses the issues that others want kept quiet.  American businesses are watching as a new Green certification pops up each and every week, and each one claims to be the national measure of Green compliance.

We have to wonder at the dichotomy of a world crisis at our doorstep, and the willingness of businesses to cheat the system, misrepresent the fact, and profit from the anxiety that our world is in serious trouble.  Greenwashing is a sin.  It is a sin that unfortunately punishes everyone with higher costs, fewer resources, and a troublesome future.  Free Report now available.