The topsy turvey economic conditions have caused many Michigan business owners to rethink their advertising budgets. Some have put everything on hold and are watching what is happening with their competitors before they dive in. Others have had to take that dive and they are reporting that the water is fine. Health care companies are shying away from traditional advertising such as billboards, radio spots and television but more importantly – Yellow Pages. The newspaper industry has taken a serious tanking too namely ill fated Ann Arbor News.
So where are the health care companies turning for help? They are going to PR experts like Hot Metro Finds creator, Ted Cantu, an online marketer who has created 80,000 links for his companies. In just a few simple weeks Cantu has given new life to Yamaha atv parts dealers Powers Edge. He has also created more limelight for beauty suppliers Windsor Beauty with their OPI nail care line. The portfolio he represents online is quite diverse. Quite recently Cantu has even picked up a automotive green technology company based out of Metro Detroit.
“We recently created a lot of exposure for an MRI company based out of Michigan that offers treatment for cash!” says Cantu. “The response online has been massive and we have created a lot of exposure for this Metro Detroit based health care company. We are finding health care companies growing their practice online and really enjoying the benefit of smarter advertising through web communication.”
Nonstop promotion is the key behind this type of success. Cantu is finding out that many companies that come to him are enjoying a secret hidden benefit to promoting online. Press releases are a phenomenal way for many Michigan businesses to land third party credibility. Cantu explains, “We are getting a lot of companies who are getting on page 1 of Google but also are ending up in top media spaces like USA Today, Wall Street Hour, ABC Media, Dbusiness Magazine, Hour Detroit, CBS Media and more. That is where things get really exciting for us because now we are giving Michigan companies a second wind and propelling many of them into bigger cash spending arenas. We create popularity and credibility.”
Michigan companies have two choices. They can fight harder or they can curl up and die and believe it or not many Michigan business owners have chosen the later. Over 20,000 people are reported to leave Michigan on a monthly basis and many storefronts have boarded up as business owners called it quits. That leaves business owners with the traditional media advertising options. And in this cash poor economy those high end expense options are not attractive enough to lure spending.
