Marketing may be more important than design in this information age. Many Michigan businesses are trying to figure out if they want to scrap their advertising budgets or hand the whole thing off to India. Many choose to do the later. India is notorious for providing low cost solutions from everything from artistic web sites and search engine optimization as well as sales copy.
“Michigan businesses want to be found. We find that a lot of them don’t put much emphasis on art and design like they did in the 90’s. Cash is king and businesses just want to be found. They really are asking for media exposure more than anything else. Sure we do first page placement on Google, Bing and Yahoo but at the end of the day Michigan companies are looking for credible exposure.” Says Ted Cantu, owner of the outrageous Hot Metro Finds.
In just a few months, Hot Metro Finds has become a hub for Michigan businesses. It is a video web site that showcases Michigan businesses such as Yamaha atv dealers in the form of viral Internet web media. The proven client results are incredible. Cantu is able to get his clients into tough media spots where many would give their eye teeth for such as USA Today, Wall Street Hour, Hour Detroit, DBusiness Magazine, Detroit Free Press, PBS Television, CBS Media, and ABC just to name a few. Cantu is going up and beyond the call of duty and placing his companies into major media exposure.
“I get lots of hate mail from radio stations telling me to – knock it off kid - and that sort of thing. I saved Windsor Beauty Supply $67,000 thousand bucks on a 20 minute web video and all hell broke loose. We ended up only spending $2,800 on the entire campaign and put one of their brands Color Vanish on page 1 of Google. When you upset the media standard you are going to make enemies. I could care less. We are living in a brand new aesthetic. I sleep great at night and my clients are happy and best of all they are staying in the state of Michigan. The Economic development committee and the city of Detroit needs to wake up to see what’s happening. The whole infrastructure is falling apart and the rules have changed dramatically.” Says web marketer Ted Cantu.
As far as pretty web sites go, Cantu has this to say. “Sure I miss the 90’s. I was a graphic artist when I was a kid and that’s where I got my start. But my clients aren’t asking for pretty pictures anymore. They are looking to put food on the table. We are an able partner in that capacity end of story.”
