Pro Step Marketing CEO/Founder Tricia Andreassen will be sharing how to create a marketing plan and use their created short sale marketing system to reach distressed sellers who may be facing foreclosure. Her session will cover how to imperative it is to have an integrated plan that encompasses all market channels. It will also address how to create a website that is focused on the needs of the distressed seller as well as why it is important to have certain elements within the site to be success. She will also address how to drive traffic to the site using print campaigns, social media and search engine marketing. The Short Sale Marketing Webinar titled “Create an All-In-One Short Sale Marketing System” will be on Tuesday, March 30th from 12-1:00 p.m. EDT.
Tricia Andreassen, CEO/Founder of Pro Step Marketing and the creator of the Short Sale marketing system for real estate professionals will discuss their short sale marketing system which brands agents as the foreclosure and short sale experts in their area to generate quality leads. This marketing system pulls everything together from a fully designed and content-rich website focused on helping sellers in a confidential way by offering relevant content, free reports, FAQ’s, and important resources. In addition, the system also provides offline marketing tools to reach distressed sellers including a press release, sphere of influence letter, farming postcards, newspaper ads, and more. In addition she has added elements such as facebook ads, door hanger, and business card designs to provide agents multiple ways to get the word out. “When I was in real estate”, said Andreassen “I was a foreclosure specialist. I experienced first hand the emotional mindset of the homeowner facing foreclosure. I know how imperative it is to let homeowners know that there are options. I also understand the work involved. My goal is to provide Realtors® the tools to help them reach as many sellers as possible so they can help them. If we can give them a total solution marketing plan to work with sellers, this will allow them to focus on the details of the actual real estate transaction.”
Andreassen said she believes earning a Short Sale Certification like the SFR designation through NAR or advanced courses such as the CDRS certification is the foundation for Realtors to have the knowledge and experience to work short sales. Then there must be a marketing strategy to effectively get the word out to distressed sellers. The Webinar will address how to showcase the certification effectively on their marketing to build credibility.
Over the last 20 years, Tricia has inspired thousands of business and Real Estate professionals on how to finally get the results they have always wanted from their web, marketing and business strategies. With an emphasis on creating a powerful partnership and synergy between web strategy, print marketing and all marketing channels including Social Media, she brings hands-on, cutting edge creative practices that can set Realtors® apart from competitors and get amazing results.
Her core message is for Real Estate companies and agents to understand how the Internet is an influential and imperative tool in today's real estate business. This experience and knowledge has allowed her to be a speaker with the Broker Agent Speakers Bureau and speak for organizations including Prudential, WCR, Century 21, Coldwell Banker, Keller Williams, RE/MAX, CRS, Star Power Systems, NAR, and RIS Media where she also is a national columnist. Seeing a need in the industry to help Realtors® with a short sale marketing plan she has created a system to address this need. She provides web strategy workshops, motivational, and educational workshops for the real estate industry.
Pro Step Marketing, located in the Charlotte NC area, provides real estate web design, IDX strategy, and search engine optimization to real estate professionals. Pro Step Marketing has a team dedicated to pulling all the pieces together so its clients can finally get the results they’ve always wanted from their real estate marketing strategy.
To reserve your webinar seat, visit:
https://www2.gotomeeting.com/register/623721683
