Michigan companies must work harder in these troubled economic times. Doing the bare minimum and waiting for a windfall of profits is something that belongs in the past. The fastest company using the best of what technology has to offer wins the gold these days. For that reason Yamaha motorcycle parts dealers are grabbing the best of what the Internet has to offer. Those tools for many dealerships usually fall into the areas of Web 2.0 – mainly Twitter and Facebook and now the latest kid on the block is viral web video.
“Popular marketing author Seth Godin set the stage years ago with his book the Idea Virus” says Metro Detroit innovative marketer Ted Cantu, “Now those ideas on popularity are not just based in theory but also on fact. Your marketing materials can be sent on every corner of the world wide web. Michigan companies need this to be competitive. We are serving a lot of Yamaha dealerships, import companies, product specialists as well as service industries. The idea of your marketing message living on web commercial sites, automated blogs, and search engines is just too irresistible to resist.
Seth Godin, (author of The Purple Cow, and The Secret Prize) has laid out a blueprint for success in his popular books concerning permission based marketing and viral marketing. Now those ideas are being used by many Metro Detroit companies with the help of Ted Cantu and Hot Metro Finds.
“The whole idea is to take a brand like Yamaha motorcycle parts and Kawasaki oem parts and literally place them in front of millions of online searchers. We are doing projects like this that does not rely on direct mail, commercial broadcasting or any type of cold calling. We are literally doing this incredible type of promotion without the aid of traditional advertising.” Says Ted Cantu.
How effective is this type of marketing? Ted Cantu and Hot Metro Finds along with the help of Detroit artist marketing legend, Tracey Vitkay have been saving companies in over 50 industries. Vitkay alone has placed her art company clients in as far away places as Berlin Germany, Australia, Japan, and even Bangladesh. Cantu has taken his clients to new media levels by getting them published in DBusiness, Hour Detroit Magazine, USA Today, CBS media, NBC media and PBS television. These two are spearheading an advertising revolution from the city of innovation – Detroit, Michigan.
“A year ago advertising companies were charging $5,000 for a single press release with no other expectations except a little bit of exposure. We are now changing companies lives with as little as $6,800 and that includes everything from web traffic systems, search engine optimization, articles and web video. These are commercials that live on the web with zero air time. Its revolutionary.” Says Cantu.
