Michigan retailers need a break. They also are in need of a major boost. With the media channels folding up or becoming too expensive Michigan businesses still need to get the word out. The problem is newspapers like the Ann Arbor News have forever shut their doors. On top of it Yahoo news have released reports of record breaking Michigan businesses leaving the state. One marketing mastermind out of Metro Detroit says enough is enough.
Ted Cantu and Hot Metro Finds.com have gone into the Michigan restaurant and retail coupon business. Well, not entirely of course but coupons is just one of the many perks he has added to his already expansive roster. In addition to providing coupons for his clients he also adds a twist. Cantu guarantees that he can place any company, any product and any service on the first page of Google. He can do this more than one time. The crew at Hot Metro Finds specializes in something called page domination.
“A lot of coupon sites are flat out disappointing for two simple reasons. Nobody can find the coupons!” laughs Ted Cantu. “That’s kinda important. The other thing that many of these sites are somewhat bogus. They simply have hyperlinks that connect to partner web sites. So we decided to do something different and give some substance to the coupon game for the participants and the consumers who really want to save. We have the search engine optimization game down to a science and now we are going to haul out the big guns and make it happen.” Says Cantu.
Cantu is working with Windsor Beauty Supply based out of Farmington Hills, Michigan. He placed Alterna Seasilk shampoo on page 1 of Google in 14 minutes. This is a high end shampoo that has a lot of competitors out there. Cantu was the mastermind that helped Windsor Beauty expand into five stores across the state of Michigan. That sort of innovation has Metro Detroit retailers talking.
“Print is expensive, nobody is asking for Yellow Pages, and the clients I meet have no intention of spending a dime on Google ad words and pay per click campaigns.” Says Cantu. “We have a lot of people on the street now claiming to be SEO search engine optimization experts and we decided to twist up the rules of the game a bit. We are playing here for longevity of Michigan businesses. Getting that page 1 spot for our retailers is important – in fact, nothing is more important.” Says online marker Cantu.
Cantu is joined with Tracey Vitkay, who has been the innovative partner behind the video promotional web site Hot Metro Finds. The two of them are tipping the conventional views of advertising upside down and causing retailers to think for themselves.
“We’re here to help” says Cantu.
