PostcardMania CEO Teaches Car-Care Industry How to Market

Joy Gendusa agrees to be the keynote speaker at the upcoming Mobile Tech Expo 2008 to help the car detailing industry better hone their marketing efforts to increase their bottom line.

Clearwater, FL, November 30, 2007 — Joy Gendusa, CEO and Founder of PostcardMania, will be the keynote speaker at 2008 Mobil Tech Expo (MTE) sponsored by Mobile Tech News & Detailers Digest.  Mobile Tech Expo is the premier auto care show dedicated to both mobile and fixed detailing professional. The expo will start on Thursday, January 17, 2008 and will continue thru Saturday, January 19, 2008 at the Harborview Center in Clearwater, Florida.  Gendusa’s keynote speech on direct mail marketing will be the morning of Friday, January 18th for all attendees. 

Gendusa will not only be MTE’s keynote speaker, but will also lead an educational breakout session following her general speech to impart specific ways car detailing businesses can better hone their marketing efforts to increase their bottom line.

Using a powerful, simple, extremely cost effective way of communicating with customers has earned Joy Gendusa Inc Magazine’s recognition as the nation’s fastest growing direct mail postcard-marketing firm with year 2006 revenues estimated at $17,000,000. Gendusa began in 1998 with zero investment capital, using only direct mail postcards as her marketing medium in her company’s formative years. Today, her firm called PostcardMania, employs over 150 people and prints 4 million and mails 2 million postcards representing 28,000 customers in over 350 industries each week.
 
The National Association for Professional Detailing and Reconditioning (NAPDR) has expanded its participation at the 2008 show. They are sponsoring the detail pavilion and exclusively providing 18+ hours of detail programming including the recruitment of Gendusa as the show’s keynote speaker. 
 
“In today’s competitive car detailing market it is important to have an edge, said Diana Bean of NAPDR. “We’re really excited to have Joy Gendusa as our keynote speaker — her expertise in direct mail marketing will help our industry professionals get ahead.”

For the most up-to-date information on this expo, visit www.detailersassociation.com or www.mobiletechexpo.com; or call Diana Bean – NAPDR @ 209.369.2833 or Kevin Halewood – MTE @ 727-531-7885.

About PostcardMania:
PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice.  PostcardMania has seen positive expansion every year since its inception and has won many awards for their creativity and marketing farsightedness, such as the MarCom International Awards, the Stevie Awards, the Inc 500 List, the Creativity Annual Awards and the Webmaster awards – all of which the underlying theme contributing to their accomplishments is helping companies all over the nation expand. Visit www.postcardmania.com

About the NAPDR:
The National Association for Professional Detailing & Reconditioning, Inc., known as the NAPDR, is a not-for-profit New Jersey corporation that was organized in 2004 to represent and support the interests of the professional auto detailing & reconditioning industry. Visit www.detailassociation.com

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If you would like to interview Joy Gendusa, CEO of PostcardMania, please email PostcardMania’s VP PR, Karla Jo Helms at karla_jo@postcardmania.com or by calling 800-628-1804 x 342.