We are in the middle of a media war. To be more polite we are in the middle of changing times. Many companies are learning how to cope in a post dot com world. This includes embracing Web 2.0 tools like Facebook and Twitter and for many Metro Detroit businesses that is more than enough. But this is where many new online marketers are missing the boat.
Metro Detroit auto dealerships have it tough. In a recent assessment from online marketer Ted Cantu and Hot Metro Finds it has been concluded that many of today’s auto dealerships are not equipped for online visibility. Cantu rounded up 40 auto dealer sites to see how they stacked up on Google, Bing and Yahoo and came up with some depressing results.
“The problem is that many of these sites are not visible. Sites get graded from 0 – 100% and most fall around 28% if they rank at all. Many of these sites are loaded up with flash and java script and that’s a recipe for disaster. So a lot of these sites rely on pay per click advertising or blowing a fortune on newspaper advertisements week after week.” Says Cantu. “Fix your web sites so that people can find them -- that should be step one. Step two is build a traffic funnel so people can find you. Not bots, not web spiders or “hits” but actual people who want to buy your cars.”
Cantu and Co. did a bang up job recently on a Kawasaki dealership in Fremont, Michigan. This company went from nowhere to page 1 on Google in a matter of weeks beating out 15 million competitors. Kawsasaki atv parts and motorcycles are a highly competitive market. Powers Motor Sports have followed Cantu’s advice and have had their web sites placed on page 1 of popular search engines without paying any pay per click.
“We get a dealers that come to us and confess that they are spending oodles of money online for advertising. Our experience shows us that many of S.E. Michigan businesses do not want to spend any money on pay per click. I wouldn’t classify them as cheap necessarily but I would give them credit for being intelligent consumers. They know that there are other ways to get the word out.” Says Cantu.
Automotive dealerships and motorsports is not the only place where Cantu is known on the web. At current count Ted Cantu is known on over 50 industries including everything from medical, beauty products, import companies, business coaches, legal, restaurants, stock market, telecommunications and more.
“The difference is understanding the web from the inside out. You need to respect the fact that there are many moving parts to making a campaign work properly. We have the system to make any business successful and that’s what sets us apart.”
