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Lawyer Marketing 101 by CEPAC Educates Trial Lawyers - Search Engine Optimization & Social Marketing - Web 2.0
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CEPAC’s Lawyer Marketing 101 Outlines the Benefits of Search Engine Optimization for Law Firms, and its Relevance for Effective Online Marketing
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With online technologies serving as a dominant means for marketing services, professional entities such as law firms increasingly need answers to questions regarding the benefits of services like search engine optimization (SEO). SEO and other on line tools of the same caliber, are said to facilitate more effective use of Internet advertising and communications by generating leads and larger amounts of traffic to one’s website. The team at CEPAC Lawyer Marketing has outlined several reasons why utilizing search engine marketing is a necessary choice for law firms.
Lawyer Marketing 101
CEPAC is a West Palm Beach based law firm marketing and web design company with offices in New York, Dallas and Montreal, that has facilitated the creation of more than 100 websites worldwide. The company’s professionals utilize state of the art techniques to design interactive web pages as well as effective search engine marketing solutions. One of CEPAC’s main specialties is search engine optimization.
The Benefits of Search Engine Optimization (SEO)
Search engine optimization is a tool used to increase traffic to a website. The technique involves using specific keywords and other elements to improve the ranking of a website on popular search engines such as Yahoo, Google, or MSN. SEO is extremely effective in generating leads and increasing revenue for businesses and organizations of all types. The company is currently focusing on helping law firms better understand the importance of incorporating SEO into their website content and design to guarantee a greater number of visitors. They’ve outlined several reasons why the technique should gain wider acceptance.
Why Law Firms Should Pay More Attention to SEO
CEPAC is advising law firms to take a cue from other business enterprises and jump on the SEO bandwagon. Why? In part for the following reasons:
1) Changing Times Call for Greater Web Visibility- The Internet has now become the resource for locating service providers. Most individuals do not have a lawyer on hand to call in times of need, and rely solely on Internet searches. SEO helps ensure that one’s firm is displayed first in user search results.
2) Even the Most Established Firms Get Much of Their Client Base from the Internet- Large firms sometimes feel that finding their clientele on the Internet is less sophisticated than other means of advertising. But, the Internet can be viewed as the new “word-of-mouth,” and is now regarded by firms of all types, even the most well established, as a necessary resource for lead generation and longevity.
3) SEO Helps Provide Confirmation- Even if a company or individual has chosen to hire a particular firm they often look to confirm its legitimacy through a web search. Proper rankings and web presence help confirm a law firm’s reputation in the minds of prospects and clients.
4) High Search Engine Rankings Signify Importance as Well as Building One’s Brand- Branding is a necessary endeavor for any law firm seeking to become widely recognizable in their marketplace. Search engine optimization is an effective tool for brand building and creating a reputation of importance.
5) The Internet is Commonly Used Today as a Phone Book or Contact Resource- Modern technology has made the Internet widely accessible. It has become so accessible that it is used by many as a main reference tool for addresses, phone numbers, and other contact information. Because of this, it is necessary to make one’s information readily available online, through simple web searches. A tried and true method for doing so is through SEO.
CEPAC uses proprietary tools to extract search data from Google. Using Google API (Application Program Interface) helps quantify the relevancy of search terms. When this document was written, Cepac had determined through their software that the search term “Chicago personal injury attorney” generates approximately 245 searches per day, which averages to over 7,300 searches per month. Says Rene Perras, VP of Sales for CEPAC, “simply put, with over 7,300 searches, a law firm web site ranking in a top 10 slot of page 1 means the firm has a higher chance of getting new business. Based on our experience, we target not only one term but all relevant terms based on latent semantic indexing so we can estimate what an attorney can expect in terms of new cases.”
This Law firm marketing firm educates lawyers to understand that search engine optimization is more than simply improving a spot on a list. They even offer a basic web site launch package for anyone who has a web site to get a feel for SEO and how it operates. This web site launch package is comprised of:
• Web Site evaluation
• Keyword selection
• Writing Meta tags for up to Five Pages
• Press Release
• Podcast
• Install Google Analytics for evaluating site usability and understanding visitor behavior.
Cepac wants to drive home their belief that this technique is necessary for improving visibility, generating client leads, and adding value to one’s services through brand building and top-of-mind awareness in the minds of existing clients and prospects.
For more information about CEPAC marketing, search engine optimization or other SEM techniques, please visit http://www.cepac..com/
