Starr Tincup Acquires New Client, Globoforce, Ltd.

Starr Tincup, an integrated marketing firm for business-to-business software and services companies, today announced the acquisition of a new client, Globoforce, Ltd.

Globoforce is the leading provider of worldwide, on-demand incentive, reward and recognition programs for Global 2000 companies.  Globoforce transforms the way enterprises motivate their workforces and sales channels through its dynamic, easy-to-use, on-demand technology platform.  

“We believe Globoforce is a good fit for our firm because Starr Tincup only works with companies that we believe are in a position to generate unique value for their customers,” said Bret Starr, principal and co-founder of Starr Tincup. “Globoforce is a prime example of such a company, and we are honored to have the opportunity to apply our brand of marketing to this organization.”

Globoforce has engaged Starr Tincup is to establish marketing best practices within the company to create a vigorous flow of leads. To accomplish this, Starr Tincup will provide Internet marketing initiatives, public relations efforts and marketing communications such as surveys, white papers and market research reports.

About Globoforce
Founded in 1999 and co-headquartered in Southborough, Massachusetts and Dublin, Ireland, Globoforce is a leading on-demand provider of global, strategic recognition solutions for Global 2000 companies. Globoforce delivers an innovative, easy-to-use, on-demand solution that engages employees across the globe, transforming the way enterprises motivate their workforce. Globoforce’s blue-chip customer base – Amgen, Avnet, Dow Chemical, Intel, Intuit and Procter & Gamble – reflects the importance of recognizing and engaging the workforce in the 21st century. For more information, please visit http://www.globoforce.com.