Starr Tincup, an integrated marketing firm for business-to-business software and services companies, today announced the acquisition of a new client, The Newman Group.
Founded in 1999, The Newman Group is a leading provider of talent acquisition and management consulting services. As part of Futurestep, the outsourced recruiting subsidiary of Korn/Ferry International, The Newman Group provides strategy and expertise that is trusted by today’s industry leaders, including one out of three Fortune 100 companies.
“The Newman Group is a good fit for our firm because Starr Tincup only works with companies that we believe are in a position to generate value for their customers,” said Bret Starr, principal and co-founder of Starr Tincup.
Starr Tincup is engaged to establish marketing best practices within the company to create a vigorous flow of leads as well as develop additional website and collateral materials. To accomplish this, Starr Tincup will provide Internet marketing initiatives, public relations efforts and marketing communications such as surveys, white papers and market research reports.
About The Newman Group The Newman Group, a Futurestep company, provides talent acquisition and management consulting services for today's Fortune 500 global enterprises, including one out of three Fortune 100 companies and recognized industry leaders such as McKesson, Lockheed Martin and General Motors. Services from The Newman Group address all facets of the talent management lifecycle, including strategic analysis and planning; process review and optimization; technology and services evaluation, selection, and implementation; and workforce planning. In addition, The Newman Group provides recruiting operations support services, including end-user and candidate support as well as reporting services for applicant tracking systems. To learn more, visit http://www.tngconsulting.com.
About Futurestep Founded in 1998, Futurestep serves as Korn/Ferry International’s outsourced recruiting subsidiary, focusing on the creation of successful recruitment solutions based on clients’ individual workforce needs. Futurestep has locations in 17 countries across North America, Asia Pacific and
