Research shows 12% of Americans prefer environmentally safe companies and products

Forrester Research, Inc. conducted a survey showing that 12% of American consumers, referred to as bright greens, opt to pay more for products that use less energy or are made from a company that show concern for the environment.

41%, greens care for the environment, but would still choose the less environmentally safe product if the price was better.

47%, non-greens, the remainder of the adult US population, are currently not concerned about environmental issues.

Leading electronic companies have started going green, and plan to further it by developing more energy efficient products and increasing their life and making them recyclable.