Starr Tincup, an integrated marketing firm for business-to-business software and services companies, today announced the acquisition of a new client, The Conference Board.
The Conference Board is the world's preeminent business membership and research organization. Best known for the Consumer Confidence Index and the Leading Economic Indicators, The Conference Board has, for over 90 years, equipped the world's leading corporations with practical knowledge through issues-oriented research and senior executive peer-to-peer meetings.
“We believe The Conference Board is a good fit for our firm because Starr Tincup only works with companies that we believe are in a position to generate unique value for their clients,” said J. William Tincup, principal and co-founder of Starr Tincup. “The Conference Board is a prime example of such a company, and we are honored to have the opportunity to apply our brand of marketing to this organization.”
The Conference Board has engaged Starr Tincup to establish marketing best practices within the company to create a vigorous flow of leads for planned events in Q2 of 2008. To accomplish this, Starr Tincup will provide Internet marketing initiatives and communications such as recorded voicemails, emails and a social network.
About The Conference Board
In an uncertain world of intense competition, increasing public accountability and global risks, The Conference Board provides its members — top executives and industry leaders from the most respected corporations in the
