Huntersville, NC 12/20/2007 5:23:55 AM
News / Business

Pro Step Marketing strategy results in new marketing strategy for Central Texas real estate team

Pro Step Marketing, a real estate-focused marketing strategy, design and implementation firm, worked with The Shine Team of Harker Heights, TX to develop a comprehensive marketing strategy to expand their online presence. The results of this strategy include a custom website with advanced search tools and search engine-friendly content.

Visitors using the new custom website will find easy-to-follow navigation, compelling copy, helpful resource tools and advanced property searches. Available properties in Fort Hood, Harker Heights, Killeen, Belton, Salado, Nolanville, Copperas Cove, Kempner and Temple, TX real estate markets are easily accessible to site users – only one or two clicks away. The Shine Team’s website also offers useful information for military personnel and their families who may be moving in or out of the area.

A new search engine optimization program was also implemented that will eventually move the http://www.ShineTeam.com [Central Texas Real Estate] website up in the natural search engine rankings on such major search engines as Yahoo!, Google and MSN. This part of the marketing strategy will lead to more recognition throughout the community and on the Internet. Rankings vary depending on the search engine.

The Shine Team, led by Jean Shine, is a family-oriented group of Central Texas real estate professionals who go out of their way to assist buyers and sellers. Even though the real estate team may not have had the most knowledge about developing a profitable marketing strategy, Jean Shine said Pro Step Marketing was able to “step up to the plate” and guide her through the development of her new website.

“We are known for being real estate experts in our area, and Pro Step Marketing took the time to develop a web marketing strategy that would expand that recognition to the Internet. Their talented team created a website that not only complimented our existing brand but also incorporated advanced property searches and other real estate resources. Even though I don’t have a lot of technical experience when it comes to websites, the staff at Pro Step Marketing helped guide me through the process of strengthening my marketing plan.”

Pro Step Marketing, located in Huntersville, North Carolina, provides http://www.ProStepMarketing.com [Real Estate Web Design], marketing consultation and education services to real estate agents across the country, along with logo design, branding services for print and web, website design and development, including lead integration strategies, and search engine optimization. The Action Agent Roadmap™ provides a clear and defined strategy to take an agent’s web marketing to the next level. This personalized written plan focuses on building an agent’s brand, target marketing for the web and how to be found on the major search engines.

Pro Step Marketing has a team dedicated to pulling all the pieces together so their clients can finally get the results they’ve always wanted from their real estate marketing strategy.