In 2010, it’s all about communication. There are major media networks on television trying to look more homemade and “do it yourself” with shows like, ‘Talk Soup’ and local marketers trying to look mainstream like EnviroTainment Tonight. The little guys are imitating the big guys and the big networks are trying to appeal to the masses by being small and low key. We are living in a time when life is imitating art and the lines of media are becoming blurred. They are almost becoming indistinguishable. So much in fact that a lot of big ticket item companies are looking for new ways to get the word out by using web technology.
“The web was created for luxury markets. We are seeing a lot of new markets take interest like Yamaha atv parts dealers, Lexus dealerships, designer kitchens, high end artwork and more. This is the time to get your products out there in front of the right types of buyers.” Says Detroit marketer Ted Cantu. “We have developed a program that incorporates video and search engine technology to get the word out and our delivery machine is in place – we get the phones to ring”
Metro Detroit based Ted Cantu is responsible for bringing a wide range of products and services to the web including imported cars, automotive parts, ATV vehicles, motorsports, high end beauty products, rock music, and even real estate. He brings them to a new platform on the web called, Hot Metro Finds. This site is a video catalog and it showcases the best of the best for consumers.
“The technology is amazing. We wanted to present non-Hollywood material out there for the business owners. We realized a long time ago that people like to buy from people. So getting something super polished and glitzy was not going to be our best option.” Adds Cantu. “This is something that a lot of the big marketing companies still do not understand”
Cantu has been promoting luxury living environments in other countries too including Windsor Canada. In addition to that he has set up financial speakers out in the Philippines. Whether you are selling and promoting multi-million dollar environments or if you are promoting high end luxury cars you will have to deal with traditional media channels such as billboards, magazines, radio, and television. This is becoming a turn off for a lot of companies because of the expense. Using the web to deliver these marketing messages to the right people is becoming the way to sell and promote. Search engine technology and SEO are great ways for luxury markets to get the word out.
