Online marketing gurus, Ted Cantu, is changing the way Metro Detroit thinks about online marketing. The ex-art director is indifferent to adversity as he continues to forge ahead into new territories. Already the master of 50+ industries Cantu and his company, Hot Metro Finds is creating a brand new online vision for Michigan based businesses and creating new fans. His latest venture with Yamaha Motorcycles is proving once again that online marketing and Michigan businesses are made for one another.
Thanks to blog technology and smart online strategies Cantu has taken his web marketing vision to Yamaha ATV and Motorcycle markets across the country. The results have been phenomenal to say the least. One of these blogs has brought in a strong following of new fans and they have become quite vocal with their praise.
“We created a fan blog and posted some information about Yamaha ATV microfiches and size information for different year models. Its real inside information that only a fan could appreciate. We forgot about the posts and were busy creating new content and voila…. I checked the email for this blog and we have like 70 new fans! These are not just fans they are fanatics!” says Ted Cantu.
Any online merchant knows that a fanatic is the best type of fan because these are the ones who spend money. It’s a powerful position to be in. Since Cantu began working with Michigan businesses and showing them how to market online the response has been incredible. Now Cantu is in 50+ markets including automotive dealers, Kawasaki motorcycles, rock and roll music, extreme sports, exotic beauty supply products and a lot more. He has rewritten the book of search engine optimization.
“I’m telling you that this is something every business should try. I don’t care if you are selling a niche product or if you have a national brand related item – online marketing, viral marketing, and online PR is the way to promote. We have promoted green clean franchises, Honda motorcycles and home remodeling. Your audience is out there waiting for you there is no question about it.” Says Cantu.
In addition to getting a lot of exposure for his clients, Cantu has also been placing his customers into USA Today, Wall Street Hour, Detroit Free Press, PBS television, ABC, NBC, and CBS media and more. He is joined with innovative Metro Detroit Artist, Tracey Vitkay. Together the two of them have been busy digitizing Metro Detroit on video for their viral marketing site, Hot Metro Finds.Com.
