CEO Tricia Andreassen To Speak At Leadership Event

Pro Step Marketing CEO/Founder Tricia Andreassen will be sharing how to use social media as an effective marketing strategy to build more business. Along with other panelist at the AFIRE (Awesome Females in Real Estate) conference, it will cover how to target market using Facebook and Twitter as well as other social media to outlets to increase brand awareness and power lead generation. It will also address how to integrate this strategy into a cohesive plan from print marketing, to web lead generation and tracking measurable results.

Bernice Ross, Founder of the AIRE conference brings together the top leading females every year to discuss business strategies, trends in the real estate industry as well as developing powerful relationships within the organization. In addition to understanding the influence of social media in real estate industry, there will be additional discussions using public relations to build market share, how to "Quantum Leap" your business from other successful women in today's global economy

During the Social Media panel discussion, Andreassen will also discuss how to maximize facebook to include a marketing plan and then track the conversion of that specific plan. “There is  an undiscovered opportunity to use social media channels like Facebook and Twitter to generate leads and convert into actual business.  I want to give hands-on strategies and visuals so that we as leaders can take these strategies back and implement them for our unique companies.”

Andreassen said attending an event like the AFIRE conference is a must for any female in the real estate industry that holds a “C” level position or leadership position in their company.  “Sharing ideas and strategies for what works in other businesses and markets is what makes this event unique, says Andreassen “and that is why it is a must attend event for me.” In addition to speaking at AFIRE, Andreassen will also sing her song called "Shift" which focuses on shifting your mindset in today's real estate business so that you create opportunity and have a mindset for success.

The Afire conference is where 100 of the most talented and inspiring women leaders meet annually. Ross comments, “It's guaranteed to be three great days of learning, networking, and fun. In fact, if you don't leave with a notebook chock full of great ideas to help you in both your business and personal life, we'll refund your registration fee-no questions asked.”

Tricia Andreassen’s company, Pro Step Marketing, located in the Charlotte NC area, provides real estate web design, marketing services, search engine optimization and education services to real estate professionals. Seeing a need in the industry to help Realtors® with a short sale marketing plan she has created a system to address this need. She is a featured columnist for RISMedia magazine, a speaker with the Broker Agent Speaker Bureau, and web strategy expert. She provides web strategy workshops, motivational, and educational workshops for the real estate industry.  Pro Step Marketing has a team dedicated to pulling all the pieces together so its clients can finally get the results they’ve always wanted from their real estate marketing strategy.