Dr Pepper has teamed up with Marvel Studios for an advertising campaign in support of Iron Man 2. The promotion will feature Comic Book legend, Stan Lee.
Stan Lee will make an appearance as a custodian for Stark Industries dusting off a collection of Iron Man suits in Tony Stark’s home lab. Stark’s AI computer program plays a trick on Lee’s co-worker. Expecting JARVIS to suit him up in the Iron Man suit, Lee’s co-worker finds himself inside of a futuristic Dr. Pepper vending machine.
Dr. Pepper is also offering a chance for fans to win an LG gift card valued at $4,750, an LG mobile phone, Microsoft Xbox 360 and other prizes. To enter for a chance to win fans enter codes from specially marked Dr Pepper products at DrPepper.com, or be texting the code to “PEPPER.”