The Cheesecake Factory Incorporated (NASDAQ:CAKE) has announced The Great Glamburer Challenge to celebrate the coming of spring. As part of the challenge, customers are invited to help create the restaurant’s next signature Glamburger. The Glamburger will be featured on the restaurant’s menu. Contestants can enter online at www.thecheesecakefactory.com/glamorous. Five finalists will be selected by June 15. The finalists will be featured on the company’s website where visitors are encouraged to vote for their favorite Glamburger. Voting will take place from June 15 to June 30. The grand prize winner will see their Glamburger on The Cheesecacke Factory menu for one year. They will also have their choice of one of six Glamburger menu inspired vacations. Vacations include Memphis, Tennessee the birthplace of Rock ‘N’ Roll, Sonoma, California for wine tasting and a spa experience, Monterey, California, Austin, Texas, Rogue River Valley, Oregon, and Santa Fe, New Mexico.
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The Cheesecake Factory Incorporated operates in the restaurant industry. As of February 26, 2010, the Company operated 161 upscale, casual, full-service dining restaurants: 147 under The Cheesecake Factory mark; 13 under the Grand Lux Cafe mark, and one under the RockSugar Pan Asian Kitchen mark. In addition, it operated two bakery production facilities and licensed two limited menu bakery cafes under The Cheesecake Factory Bakery Cafe mark to another foodservice operator. The Company’s bakery operations are in the business of creating and marketing branded bakery products under The Cheesecake Factory, The Cheesecake Factory Bakery and The Dream Factory marks, as well as private-label bakery products to other foodservice operators, retailers and distributors.
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