In response to a recent study that linked common soft drink additive sodium benzoate to increased hyperactivity in children, the British Soft Drink Association downplayed the significance of the new findings.
"It should be noted that this study used a mixture of ingredients in each trial and due to the nature of the research, the effect of individual colors on the behavior of children surveyed could not be determined," the association said.
In a study commissioned by the United Kingdom's Food Standards Agency (FSA) and conducted by researchers from the University of Southampton, children were fed a fruit drink spiked with a mixture of common food colorings and preservatives. Both of the mixtures were found to increase hyperactivity, and both contained sodium benzoate.
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Soda Manufacturers Attempt to Downplay Sodium Benzoate Link to Hyperactivity http://www.newstarget.com/022451.html