San Diego, CA 1/11/2008 7:01:05 AM
News / Business

Truly Wedding Favors Evolves Wedding Planning With Web 2.0 Initiatives

Wedding retail specialist Truly Wedding has changed the way retailers engage customers by launching two new websites that harness the latest web 2.0 technology and marketing techniques. The websites are exceptionally user friendly, plug-in to the popularity of social networking and provide a unique pricing system that eliminates confusion and helps couples save a fortune on wedding costs.

Truly Wedding Favors (http://trulyweddingfavors.com) has become arguably the most sophisticated one stop e-commerce shop around, and stocks only the highest quality wedding favors and accessories. Using the latest AJAX web design techniques, TrulyWeddingFavors.com is faster, simpler, and more user friendly than standard websites, and features a unique discount pricing system. 

Prices update automatically whenever savings are earned from bulk orders, without painfully slow page reloads, and offers items such as candles and napkin holders at significantly lower prices than bricks and mortar outlets. The website’s easy to use interface also informs customers when to buy more and reach the next tier of discounts. This unique e-commerce system ensures customers are always buying at the best possible prices, and can save them literally hundreds of dollars and hours of time.

No Web 2.0 initiative would be complete without the launch of a blog. Truly Wedding has launched the
Truly Wedding Blog (http://trulyweddingblog.com) to build customer trust and provide a valuable resource. Truly’s editorial team also provides bridal planning news, advice and behind-the-scenes wedding stories for their avid readership.

The internet is still in its infancy as a business marketing tool. With their experience in building top-tier web 2.0 sites, Truly Wedding is setting the benchmark for the rest of their industry, and showing everybody how to use the latest e-commerce tools and community building strategies to drive sales.

Truly Wedding is aiming to become the dominant online destination for planning a wedding, and a useful, popular resource for brides and wedding planners everywhere.

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About Truly Wedding Favors

Truly began with an ambitious couple who set out to plan their wedding. Nothing too complicated, right? It was quickly realized that planning a wedding is an enormous undertaking with countless things to consider.

Knowing the average cost of an American wedding exceeds $25,000, the couple looked for resources to save money. Over the next six months, they wrestled with the issues facing many young couples planning a wedding on a budget. Throughout the process, they realized, though there were many online wedding sites, many of them were outdated and didn't provide real advice for real couples.

Eric & Melissa Ingram were married in May of 2006. They thought, "There's got to be a better way". With a solid background in internet marketing and development, the newlyweds set out to create this modern bridal resource now called Truly Wedding.