Alsbridge, the award winning outsourcing, shared services and offshoring advisory firm, today announced that Lorna Brooks will assume the role of Director of Marketing and Provider Relations. Brooks will manage a variety of corporate marketing initiatives for the company, including its highly successful Outsourcing Leadership publications and online seminars. She will also oversee sales support, recruiting and administration for the firm.
Brooks has significant experience in the consulting field, having worked in senior marketing and operations positions for a multi-national, management consulting corporation. Prior to that position, she managed local and global marketing and business development for a professional services consulting firm. She has also led the creation of a best practice recruiting process for a big four consulting firm, and was a newsletter editor for a publicly held construction company.
“Lorna’s experiencing with marketing and knowledge of the outsourcing industry strengthens the Alsbridge sales and marketing strategy,” says Ben Trowbridge, CEO of Alsbridge. “Our 2008 marketing strategy includes significant increases in online advertising, trade show sponsorships, research and public relations. The Alsbridge brand has significant momentum in the industry and Lorna will guide continued growth and awareness.”
About Alsbridge:
Alsbridge is the award winning global advisory firm, providing unbiased advice and assistance on outsourcing, shared services and offshoring. Alsbridge consultants bring extensive vertical industry expertise and a practical knowledge of all areas within information technology and business process outsourcing. The firm's proven methodology incorporates proprietary collaborative sessions, bringing together executive teams from both the client and the provider in an environment that fosters collaboration. Alsbridge supports its recommendations and assistance through significant investments in proprietary benchmarking and ongoing research within the industry. For more information, visit www.alsbridge.com.
Reader Contact Information:
Tel: +1 214 696 6410, Fax: +1 214 239 0698, EnquiryUSA@alsbridge.com, www.alsbridge.com
Company Contact:
Spencer Bethmann
214-696-6410
