Tricia Andreassen To Share Short Sale Marketing Strategies As Guest Speaker & Trainer for America’s Home Rescue (CDRS)

Pro Step Marketing CEO/Founder and nationally recognized speaker/trainer, Tricia Andreassen will be sharing how to organize a short sale marketing plan and implement it in a step-by-step fashion. Her session, hosted by America’s Home Rescue which provides advanced level short sale training and the CDRS designation for Realtors® across the United States, will cover how to use multiple marketing strategies to reach homeowners in need. It will focus on how to create a plan that includes where to prospect, how to create a niched web strategy to reach distressed homeowners online and as use additional marketing strategies such as social media and traditional marketing. The Short Sale Marketing Webinar titled “Creating and Implementing a Short Sale Marketing Strategy” will be on Thursday, May 13 from 1:00-2:30 p.m. EDT. This live web conference will also feature a panel of top real estate agents who are actively working a marketing plan and using different marketing strategies to build their business in the short sale target. Additionally, America's Home Rescue will be providing a "Free 90 Minute Short Sale Power Session" on Friday May 14th from 1:00

Stacy and Michael Spickes, Founders of America’s Home Rescue and the creators of the CDRS certification for real estate professionals will be hosting this educational forum to provide advanced strategies to their students so they are unique leaders in their markets. “It’s important that Realtors® know the fundamentals of how to handle a short sale transaction,” says Stacy Spickes, “and it’s also important for them to have the coaching and tools to know how to get the word out in their local market place. When they have a marketing plan and a system to work from this allows them to reach more homeowners in need.” Joining Andreassen for the Webinar will be top real estate professionals who are actively working in the short sale market in conjunction with doing residential real estate.

During the Webinar, Andreassen will also discuss her company’s short sale marketing system which provides the plan and the tools for agents to generate quality leads in their market. This marketing system pulls everything together from a fully designed and content-rich website focused on helping sellers confidentially with fully designed content, free reports, FAQ’s, and important resources. In addition, the system also provides offline marketing tools to reach distressed sellers including a press release, sphere of influence letter, direct mail pieces, farming postcards, newspaper ads, and social media ads. “When I was in real estate”, said Andreassen “I was a foreclosure specialist. I experienced first hand the emotional mindset of the homeowner facing financial difficulty. I feel it’s imperative to let homeowners know that there are options. I also understand the work involved on the transaction itself. My goal is to provide Realtors® the tools to help them reach as many sellers as possible so they can help them with the details. If we can give them a total solution marketing plan to work with sellers, this will allow them to focus on the details of the actual real estate transaction.”

Andreassen said earning a Short Sale Certification like the CDRS designation is an important foundation and then there must be a marketing strategy to effectively get the word out to distressed sellers. The Webinar will address why being certified also ties in with one’s marketing plan and overall strategy to assist today’s homeowners.

America’s Home Rescue founders, Stacy and Michael Spickes have worked in the short sale niche market since 2003. As licensed Realtors® with Property Consultants of Austin in Texas, they have personally participated in over 250 short sale transactions from listing, negotiating and then closing the transaction. As a result of their knowledge and expertise, they designed the curriculum for the Certified Default Resolution Specialist (CDRS) designation to educate real estate professionals on how to handle the short sale transaction effectively. They have been featured as the leading industry educators in short sales and have been speakers for the National Association of Realtors® conventions as well as for national brand franchises such as Prudential, Exit, Keller Williams, RE/MAX, Century 21, Coldwell Banker, and more.

Tricia Andreassen’s company, Pro Step Marketing, located in the Charlotte NC area, provides real estate web design, marketing services, search engine optimization and education services to real estate professionals. Seeing a need in the industry to help Realtors® with a short sale marketing plan she has created a system to address this need. In addition she has also created turn-key solutions which include a target-rich website and a print marketing strategy to drive the online lead generation. She is the leading real estate web strategy speaker in the industry that provides direction on how to pull everything together into a fully executed plan. As a featured columnist for RISMedia magazine, speaker with the Broker Agent Speaker Bureau, and web strategy expert she provides web strategy workshops, motivational, and educational workshops for the real estate industry. Pro Step Marketing has a team dedicated to pulling all the pieces together so its clients can finally get the results they’ve always wanted from their real estate marketing strategy. 

Creating & Implementing an Effective Short Sale Marketing Strategy
Instructor: Tricia Andreassen
When: Thursday, May 13th, 12:00-1:30pm CST (1:00-2:30pm EST)

To reserve your Webinar seat, visit :

Registration Link: https://www1.gotomeeting.com/register/318573289