Tecate has begun its search to find the best soccer fan story as part of the program, Historias de Aficionados Con Caracter. Those of age 21 and older can share how far they have gone to watch the Mexican National Team play.
The fans will have the opportunity to attend a private viewing party to watch the
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To share your story dial 1-800-303-2433 and leave a 30-second message or go to www.tecate.com/historias. Through June 10th Eddie “Piolin” Sotelo and his team will select the top 3 stories of the week and air them on his show every Friday starting May 7, 2010. Listeners can vote for their favorite story by calling Piolin’s show or texting their vote to Piolin at 99692.
In support of all Mexican soccer fans Tecate has launched a retail program to include a 24 oz can featuring Cuauhtemoc Blanco, instant savings on tortillas and salsa, a 20-minute calling card inside specially market packages of Tecate 12 and 18 packs and a series of autograph signings.
Heineken USA Inc., the nation's premier beer importer, is a subsidiary of
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