Fougner said Facebook is better than other online sites at generating interest because it incorporates social context. A person is more likely to click that they “Like” a cause or support it financially if they see that their friends already have done so.
Dennis Yu, CEO of local Internet marketing firm BlitzLocal, demonstrated one social media engagement strategy for Facebook. His firm designed a Facebook Page tab that allows those who “Like” Friends of Trees, a Portland area nonprofit, to earn a badge for their support.
Webinar attendees learned that 70 percent of non-profits already have Facebook Pages, but that only 30 percent are running Facebook ads to them. Thus, most non-profits are missing out on a massive source of highly engaging traffic. Facebook also offered a free $50 advertising credit for the first 1,000 non-profits that sign up.
This was scheduled to be the final session of “Online Marketing for Nonprofits,” a four-part webinar series hosted by ReadyTalk. Now, due to overwhelming response, a bonus webinar appears to be in the works, according to ReadyTalk’s series manager.
