BEIJING 5/15/2010 5:59:27 AM
News / Business

Making a Facebook Page? Avoid this deadly mistake

Control of Page is key to protect your investment

So you spend energy customizing your client's Facebook Page, tuning it to their goals and using your expertise to grow their bottom line.

Then you wake up one morning and find you don't have admin access to the page anymore. No analytics, no control of campaigns or targeting. What gives?

You've made the
Facebook marketing mistake of not establishing who owns the page before investing time and resources into its improvement. Perhaps the Page was created by a client employee who no longer works with the company. Perhaps it was created by a loyal brand fan who deleted you acidentally or intentionally.

What do you do? Learn what happens when you make this blunder and how to avoid it in the future by reading this post, "
Making a Facebook Page? Avoid this deadly mistake," by Dennis Yu, CEO of BlitzLocal, on the SinoTech Blog.