Midland Displays is offering trade show rental truss displays for their customers who do not want to make large cash outlays for exhibiting projects. Renting trade show displays has always been a good solution to many customers' trade show exhibit needs. With the overexposure of cheap popup convention displays many exhibitors are wishing to upgrade to larger more expensive trade show booths in order to separate themselves from the crowd; without having the larger expense. Renting a convention truss now provides a means to that end, and Midland's over 25 years in the trade show business serves its customers well in that regard.
The reason customers are using truss, according to Chad Leiffert National Sales Manager at Midland is that "they can have a unique look which is up to date, and has load bearing capabilities to display accessories such as plasma or lcd tvs or product display. The truss really separates them from the popup and panel display crowd." This truss is 5.75" square modular truss made from 3/4" steel tube cords and 3/16" steel rod webbing. It is powder coated in six different colors and has numerous accessory provisions like LCD or Plasma mounts, laptop shelves, literature shelves, slat wall, projector mounts, keyboard swivel shelves, inline counters, stand alone counters and the capability to provide a custom mounted accessory for customer's products as well. "And best of all," according to Leiffert, "with our turnkey program, they just arrive at the show, work their booth and then head to the airport with their leads when the show is over."
Midland's trade show truss rental program consists of numerous turnkey truss booth rental options. Everything from simple 10x10 truss exhibits to 20x20 island configurations. With their capability to create 3d custom renderings their customers can get a very good idea of exactly what their trade show truss rental display will look like with their graphics from numerous different angles. All of this is done via the internet by uploading customer graphics files and emailing the different rendered displays back. The turnkey truss exhibit rental program is just that. Once a customer has chosen which truss rental package they want and are satisfied with the graphic applications, they just show up at the show and the display will be set up in their booth space with the graphics attached ready for the show. When the show ends their customers simply pack up their leads, briefcases and bags and head to the airport. Midland will come in do the tear down and ship the booth back. This is all done at a rental price that is significantly less than the cost and expense for a customer to purchase their booth.