MONTREAL, QC. May 17, 2010 – Income Access CEO, Nicky Senyard, will be the moderator of a panel discussion titled, ‘Creating a Fair Deal: Affiliates and Operators at this year’s Online Bingo Summit. The conference will be held on June 8th and 9th at the Victoria Park Plaza in London. The event is expected to sell out, with more than 350 delegates in attendance.
The panel discussion will explore strategies to move relationships between affiliates and operators from good to great relationships and finding terms between online bingo operators and affiliates that are fair and profitable to both entities for long-term growth. Also explored will be issues of unfair practices, how commission structures, PPC and hybrid deals need to be considered at the signing stage and understanding how communication can make the difference between profitable relationships and terminated contracts.
Any affiliate who registers using the code, "INCACCESS" will receive a £50 discount off of the regular registration fee. The discount code can be used by going to the Online Bingo Summit registration page and typing in the code INCACCESS into the discount box provided. For those who wish, simply email ravi@bulletbusiness.com with "INCACCESS in the subject line, or call (0)20 7375 7182 to speak to the Bullet Business team directly and remember to quote INCOME ACCESS when you call.
“Creating a fair deal between affiliates and iGaming operators while aligning their expectations can be an incredible challenge, yet it is so important to the relationship and the growth of both parties,” said Ms. Senyard. “Part of what we will be exploring is how Affiliate Managers can play a key role in maintaining a level playing field.”
On the panel will be Chris Wesson, an affiliate from Little Star Media, Scott Logan, the CEO of Bingoport.co.uk, Raj Ramanandi, Founder of BingoBase and TeaAndBingo.com, along with Simon Collins from Cashcade. This discussion will be the last of the conference and promises to be a lively and informative discussion.
Income Access provides affiliate marketing solutions to the online bingo community and has twice been awarded the Bingo Affiliate Program of the Year from the Online Bingo Awards. The Income Access software creates enhanced transparency between affiliates and operators, creating greater trust and closer relationships. The software also provides the industry’s most comprehensive suite of in-depth reports and marketing statistics.
Since 2006, the Online Bingo Summit has been creating a venue of online bingo companies to gather and discuss issues related to the online bingo industry. From a modest group of 85 attendees in 2006, the conference has grown more than 350 in 2009, with a similar number projected for this year. In attendance will be bingo operators, affiliates, software providers, legal consultants and more.
“The Online Bingo Summit is something that we all look forward to every year, and it’s wonderful to catch up with those working in the online bingo community at this event,” said Ms. Senyard. “This is always a very informative and motivational event, and with so many of our esteemed colleagues from the online bingo industry attending, it is sure to be the best yet.”
About Income Access
As a leader of the iGaming industry, Income Access is dedicated to providing solutions that are responsive to the needs of this sector. A commitment to innovation and customization has allowed Income Access to partner with over 95 operators across all gaming verticals. The integrated marketing solution includes (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access tailors its services to meet the specific needs and goals of its clients. Income Access works with the most trusted names in online gaming, including Ladbrokes, Victor Chandler, SportingBet, Jackpotjoy, Centrebet and Bingo.com.
CONTACT INFORMATION
Nicky Senyard
Income Access
514-849-8595
www.incomeaccess.com
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