Starr Tincup Acquires New Client, ExponentHR

Starr Tincup, the leading marketing firm for human capital services companies, today announced the acquisition of a new client, ExponentHR.

ExponentHR is a Dallas-based human resources information system (HRIS) company that utilizes web-based technology to transform traditional payroll processing, HR administration and benefits administration into a powerful business system that drives profitability, decision making, employee equity and growth.

“We believe ExponentHR is a good fit for our firm because Starr Tincup selects partners that are in a position to generate unique value for their clients,” said Bret Starr, principal and co-founder of Starr Tincup. “ExponentHR is a prime example of such a company, and we are honored to have the opportunity to enhance the marketing approach for this organization.”

Starr Tincup will provide a complete suite of marketing services, including strategic advice, creative and content services and execution on tactical events such as newsletters, email campaigns, research initiatives and Internet press releases.

About ExponentHR

ExponentHR delivers tools that allow managers to make strategic decisions about their business and profitability by delivering real-time, meaningful data about their employees and day-to-day activities. The firm’s human resources information system (HRIS) utilizes web-based technology to transform traditional HR functionality into a powerful business system that drives profitability, employee equity and growth.