LOS ANGELES 5/19/2010 1:41:31 AM
News / Business

Smart social media campaign starts lousy kitchen contest

Smart Internet marketers in Australia tapped into universal human drives -- the desire to have fun, compete and complain -- to employ viral social marketing on Facebook and Twitter for Ikea.

Rory Mackay of websitetips.com.au writes about Thinq's "My Kitchen Sucks" campaign on the BlitzLocal blog. Mackay writes about how Thinq leveraged a relatively small initial outlay spent on creatives and targeted lists into 15-fold measurable revenue for its client.

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