Starr Tincup, the leading marketing firm for human capital services companies, has recently co-authored a report with Birkman International, a global provider of behavioral assessment tools. The report, “HR Measurement and Metrics,” explores the functions, endeavors and initiatives currently measured by HR professionals and senior management, the diverse methods used to capture and record those metrics, the audience for those metrics and the influence those metrics have on enterprise strategies.
The report can be downloaded here: https://www.birkman.com/consultantReferral/signup.php?refer=em012508. The trends discussed in the report are supported by the “Birkman Metrics Survey” conducted by Equation Research during the fourth quarter of 2007 and first quarter of 2008.
Key topics discussed in the “HR Measurement and Metrics” report include:
• HR functions and initiatives currently measured in organizations
• Record-keeping best practices and common practices
• Data-capture and reporting methods
• Where these metrics are stored within organizations
• Challenges associated with HR measurement and metrics
“HR executives long for a seat at the strategy table, but they are not yet consistently delivering the bottom-line data on human capital management necessary to support an enterprise-level strategic role,” said Richard Goldman, chief operating officer of Birkman International. “This white paper report presents some sobering findings, among them that HR professionals appear to be out of alignment with senior management and enterprise leaders for a number of reasons. But there is a clear recognition on the part of our respondents about how to change that in the coming few years.”
“People are not interested in reading another sales slick,” said Bret Starr, principal and co-founder of Starr Tincup. “Time and time again, we have found that people want information that can help them make better choices, work more productively and allocate their energy to those things that truly matter. We bring together industry experts and the responses of the community as a whole to create these valued reports.”
About Birkman International
The Birkman Method® has been in use for more than 50 years and has been used by more than 2.5 million people and 5,000 organizations worldwide, including corporations, not-for-profit organizations, governmental agencies and individuals. The assessment accurately measures social behaviors, underlying expectations of interpersonal and task actions, potential stress reactions to unmet expectations, occupational preferences and organizational strengths. For more information visit www.birkman.com or call 1-800-215-2760.
About Starr Tincup
Starr Tincup is the leading marketing firm for human capital services companies. We help our clients market smarter! Our scope of services includes planning, research, infrastructure and programs. Visit www.starrtincup.com to learn more about our firm.
