Dennis Yu of BlitzLocal speaks on Facebook privacy, targeting at SES Toronto

Facebook and such social media platforms as Twitter and LinkedIn offer powerful segmentation and ad targeting opportunities to marketers. Ahead-of-the-curve marketers are already researching segments, strategies, and creatives and getting into the weeds measuring performance in this new targeting playground, where interconnected users are willing to openly share their interests and content.

But is it all too easy for marketers because Facebook et al. are cavalier about privacy and disclosure? Is a user backlash or a regulatory firestorm on the horizon? Canada's privacy commissioner openly challenged Facebook on its default settings and disclosure. Which way will the wind be blowing in a year’s time? Panelists explore both the opportunistic and paranoid perspectives on social media marketing. Take your pick.

• Moderator:
  Andrew Goodman, SES Advisory Board & President, Page Zero Media
  
• Speakers:
  Mark Rosenberg, Of Counsel, Sills Cummis & Gross P.C.
  Dennis Yu, Chief Executive Officer, BlitzLocal