Affiliate commissions for the programme currently run from a minimum 30% revenue share all the way to 40% for referrals of both the poker and casino products. Red Hot Poker’s primary target markets are the UK, Ireland and Europe, with poker tables being played in Euros, rather than Dollars. Residents of Malta and the US are not eligible to play on the Red Hot Poker site.
“Our ethos is to create an enhanced user experience, whether on or off the tables, with poker being just part of the fun” said Mike Butlin, Commercial Director at Red Hot Poker. “Our current ‘Vegas Vacation’ promotion was recently described as ‘a really hot ticket’ by Jessie May on The Poker Show. He also commented that Red Hot Poker was ‘filling a niche’ with our customer focus.”
Red Hot Poker offers very competitive revenue share commissions and focuses on building relationships with affiliates, who are considered business partners. Affiliates are supplied with a selection of off-the-shelf banners, and bespoke creative requirements can often be accommodated. Affiliates are able to create unique referral bonus codes and private tournaments for their referrals.
The Red Hot Poker affiliate programme is being run using the Income Access software solution. This allows Red Hot Poker to provide their affiliates with the most powerful reporting and tracking system in the iGaming business. Income Access also provides multilingual support, allowing Red Hot Poker to reach out into several popular European markets, and allows payments to be processed in multiple currencies.
“This is an excellent opportunity for affiliates who are promoting poker and casino products,” said Nicky Senyard, CEO of Income Access. “They have a strong business model. Their partnership with Entraction outlines their willingness to present a great product to their players and this new partnership with Income Access shows that they want to give their affiliates the best affiliate software solution available.”
About Red Hot Poker:
Red Hot Poker is a poker room on the Entraction network - Europe's fastest growing network, which offers around the clock action and a game to suit all pockets. Red Hot Poker places particular emphasis on live event hospitality and ensuring their players enjoy the whole poker experience, both on and off the tables. They are currently offering their players an affordable route to Vegas with “Vegas Vacation” packages that include buy-in to a $1,000 WSOP bracelet event, two Venetian Deep Stack tournaments and up to 10 nights in a suite at the luxurious Venetian resort.
They offer a 100% sign-up bonus, a very rewarding VIP scheme, generous Sit&Go leaderboards and a huge variety of games, from Texas Hold’em to Draw, Stud and even Five Card Pot Limit Omaha.
CONTACT INFORMATION
Mike Butlin (mike.butlin@redhotpoker.com)
Commercial Director, Red Hot Poker
About Income Access
As a leader of the iGaming industry, Income Access is dedicated to providing solutions that are responsive to the needs of this sector. A commitment to innovation and customization has allowed Income Access to partner with more than 95 operators across all gaming verticals. The integrated marketing solution includes (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access tailors its services to meet the specific needs and goals of its clients. Income Access works with the most trusted names in online gaming, including Ladbrokes, Victor Chandler, SportingBet, Jackpotjoy, Centrebet and Bingo.com.
CONTACT INFORMATION
Nicky Senyard
Income Access
514-849-8595
www.incomeaccess.com
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