Montreal, QC. May 21, 2010—The UK’s largest interactive gaming company, NetPlay TV, has launched
their affiliate programme, using a white label version of the Income Access
affiliate marketing software solution. Integration
to the Income Access system allows NetPlay TV to expand its affiliate base and
offer customised commission structures and modifiable language settings.
“NetPlay TV already has an amazing customer
service acumen, and using the Income Access affiliate marketing software
solution is going to open up even greater possibilities for providing their
affiliates with the means to be successful,” said Nicky Senyard, CEO of Income
Access. “We’re excited about providing them with the ability to open up greater
transparency for their affiliates and in-depth tracking software and marketing
tools that will make their affiliate program even better.”
NetPlay TV has a
knack for creating profitable games that they have combined with a proven
ability to develop television programming that keeps viewers coming back again
and again. They have a wide variety of games available and with their
world-class customer service programmes, they have attained some of the highest
lifetime values of players in the iGaming business. They currently offer
commission structures with up to 40% revenue share and up to £45 for CPA.
Three brands exist
under the NetPlay TV umbrella, which include SuperCasino.com, ChallengeJackpot.com
and Bingos.co.uk. Each of these brands is very popular and provides affiliates
with some remarkable opportunities for marketing initiatives.
Using a white label
version of Income Access’ affiliate marketing software allows NetPlay TV
to customise the software to their unique requirements. A graphical dashboard
allows viewing of in-depth reports and campaign statistics at a glance.
Tracking marketing campaigns is made simple with easy access to reporting
features. Powerful communication tools can be utilised to keep affiliates
abreast of current and upcoming promotions, as well as providing them with
effortless retrieval of creative groups. Commission structures and special
offers can be extended to unique groups created in the system, or to specific
individuals.
“Instead of
developing technology for technologists, our aim has always been to deliver the
highest-quality and most entertaining gaming experience to the mass market,”
said Dan Hartley, Affiliate Marketing Manager at Netplay. “Using the Income
Access software will allow us to reach out to a greater number of players
through an expanding affiliate base, which we will be able to provide with the
most powerful tracking and reporting features in the iGaming business.”
NetPlayTV plc was listed on The London Stock Exchange, Alternative
Investment Market (AIM) in April 2001. The Company was established in 2000 to
develop and market a complete range of mass-market entertainment and
information products through IVR, SMS, online and offline. In December 2006,
the group underwent a significant change when the fixed line telephony business
was sold and the TV gaming business was acquired. NetPlayTV has a strong
marketing led focus backed by an extremely strong technical team.
Contact Information
Dan Hartley
Affiliate
Marketing Manager, NetPlayTV
Email: dan.hartley@netplaytv.com
Skype: netplayaffiliates
MSN: netplayaffiliates@live.co.uk
About Income
Access
As a leader of the iGaming industry, Income
Access is dedicated to providing solutions that are
responsive to the needs of this sector. A commitment to innovation and customisation
has allowed Income Access to partner with over 95 operators across all gaming
verticals. The integrated marketing solution includes (1) award-winning
affiliate software, (2) an affiliate network with over 18,000 members, (3)
affiliate management, (4) search engine marketing services, (5) online
marketing development, and (6) media buying. Income Access tailors its services
to meet the specific needs and goals of its clients. Income Access works with
the most trusted names in online gaming, including Ladbrokes, Victor Chandler,
SportingBet, Jackpotjoy, Centrebet and Bingo.com.
CONTACT INFORMATION
Nicky Senyard
Income Access
514-849-8595
www.incomeaccess.com
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