May 26, 2010 5/27/2010 6:00:00 PM
News / Fashion

JCK Show - Novell Reinvents Wedding Bands for JCK Show

American wedding band manufacturer is set to turn the jewelry industry upside down with new wedding bands and bridal jewelry designs. It’s the NEW Novell for the NEW economy.

For jewelry retailers around the world, the month of June only really means one thing – it’s time for the 2010 JCK Show in Las Vegas. And at this year’s JCK Show, American wedding band manufacturer Novell Design Studio tends to come out swinging. While some manufacturers and designers may have been cutting back in their jewelry product development, Novell has actually being going full throttle! Here’s what jewelry retailers can see at booth 5081 during the upcoming JCK Show (open to industry professionals only from June 4 until June 7):

New TATU Wedding Bands
Affordable designs with a unique twist.

At the 2010 JCK Show, Novell will be unveiling a new concept for wedding bands - designs inspired from actual tattoo themes. Rings in the new TATU Collection are manufactured in stainless steel or palladium, and a select few have been fashioned especially in platinum. Additional styles produced with sterling silver and black diamonds are also available.

View a preview image for TATU wedding bands.
 
New Platinum Bridal Jewelry That is Made in America
Intricate engagement rings and wedding bands with some flexibility.

For the first time, Novell is expanding their philosophy of customization and flexibility to a brand new bridal line. With this approach comes the ability to change metals, center stone sizes and much more.  Like all Novell precious metal products, this jewelry will be made in America and have the same quality and customer service that you have grown to depend on. The bridal line has already received some great preview press with placements in the LA Times, In Style, and Glamour.

Preview more from Novell’s new bridal line.

Customization Sets Novell Wedding Bands Apart From All Others!
See what makes Novell so different.

Novell can specially create almost all of their wedding band styles many different ways - wider, narrower, in different metals (platinum, palladium or gold), with different finishes, with or without diamonds, and much more. And to illustrate this unique selling point, Novell has created a short video to help illustrate what the company can do for the wedding band customer.

Watch Novell’s wedding band customization video.
 
Also at the 2010 JCK Show in Las Vegas
- A re-vamped collection of Wright and Lato best selling wedding bands that have attractive price points. Wright and Lato is a division of Novell.
- Going to 2010 Couture? See Susan Blake jewelry at booth NW-10 in the new nextWAVE section.