BlitzLocal CEO Dennis Yu compares Google Analytics, Omniture

Trying to decide between a free product and a six-figure expense for your search marketing analysis?

Dennis Yu, CEO of BlitzLocal, offers an independent analysis of Google Analytics and Omniture in a guest post on the aimClear search marketing blog.

In it, he compares customer tracking capability and other features and how well both tools identify actionable data.Yu suggests that marketers start from their goals and let those drive choices, including which analytics software package to use.

Yu is CEO of BlitzLocal, a boutique firm specializing in Facebook marketing.  He is an international speaker and author,  having presented at HostingCon, SMX East, SMX West,Affiliate Summit, National Public Radio, TechCrunch, Entrepreneur Magazine, and others.