CheapTickets.com announced Tuesday the launch of a microsite that provides the ultimate experience in African-American travel.
According to the Travel Industry Association's Minority Traveler Report, attending cultural events and festivals are among the top four activities African-Americans enjoy while vacationing.
The new website (http://urbantravel.cheaptickets.com) is also accessible from both the CheapTickets blog (http://traveldeals.cheaptickets.com) and the travel page on the EbonyJet.com (http://www.ebonyjet.com) website.
The synergy of CheapTickets.com, and Ebony and Jet Magazines will corner the market for the African-American audience.
"At CheapTickets.com it is our goal to provide each customer with tools that will help them plan and ultimately book a trip that is perfect for them," said Tom Russell, group vice president of brand marketing for CheapTickets. "We are proud to partner with a strong and trusted brand such as EbonyJet.com on the new Urban Traveler site. The insight and content their editors provide gives the site credibility and a unique perspective that will greatly benefit our customers."
The Urban Traveler site will offer cultural events, music festivals and other events that will maximize the experience of the excursions of the African-American travel market.
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