Television is a commonly used technology in households across the United States and around the world. Besides having such highly regarded entertainment value, it has been credited with the power to shape the world in more ways than one. This powerful persuasion tool has, among other things, helped set fashion trends, built successful movie careers, and steered political campaigns. However, despite the huge amount of visibility television can provide for marketing campaigns, many members of the legal profession are hesitant to take the steps necessary to fully reap the benefits of television advertising. This trend is slowly being changed through the efforts of firms like CEPAC, which specializes in building tv marketing campaigns for attorneys and law firms.
Statistics have shown that attorneys are more willing to invest in bonds that yield 3-5% profit over a five-year period, than invest in marketing efforts that would yield a greater return in a shorter amount of time. Reasons for this vary. One may be that with television advertising, it is often difficult to quantify the number of leads an advertisement generates for one firm. By providing an outlet to reach millions of people with a 30 second spot, lawyer television advertising is hands down, one of the most effective mediums for helping law firms create awareness and bring in new clients.
CEPAC is a lawyer marketing firm that builds marketing campaigns exclusively for the legal industry, custom tailoring strategies to meet the specific needs of each firm in their respective regions. The company is taking steps to help members of the legal profession understand the value of television advertising and avoid making the biggest mistake that many often make: quitting too soon after not seeing immediate results. As with any successful marketing campaign, it takes time to fully reap the rewards. By committing to a long term advertising plan, sometimes even to a media mix of print, web, and TV, the return on investment will be seen in greater proportions. Benefits of television advertising include:
• The accumulation of new leads by getting through to prospective clients
• Access to a creative outlet for crafting a unique message that aids in brand building,
• Creating top-of-mind awareness in the minds of potential clients so that if the need arises for your services, your firm is the first name to come to mind,
and
• The ability to reach a greater percentage of individuals who could benefit from legal services in a short period of time.
Next week, return for more on television advertising and advice from the CEPAC firm. http://www.cepacusa.com
215 South Olive
Suite 300
W. Palm Beach FL 33401
Phone 561-653-3266
