Paul Tilley, the creative chief of Omnicom Group's DDB in Chicago, died Friday, an apparent suicide.
According to the Chicago Sun-Times, an ambulance was called to the Fairmont Hotel around 6:25 p.m. Friday following reports that someone had fallen from the building.
On Sunday, the Cook County Medical examiner confirmed the identity of the deceased as Paul Tilley, 40, and said the death has been ruled a suicide. A Chicago Police spokesman said Tilley's case remains "under investigation."
As group creative director, Tilley worked on the "Dude, you're gettin' a Dell" campaign that helped the computer maker climb from fourth in the industry to No. 1 in home PC sales.
In 2004, Tilley was named the creative leader on the McDonald's business and co-developed the "I'm lovin' it" campaign. Based largely on Tilley's ad campaign, McDonald's reached its highest sales in 30 years, according to DDB Needham Worldwide, and won its first Cannes Lions.
Tilley, the executive vice president/managing director of creative at DDB's largest U.S. office, had worked there for 11 years. He was promoted to the top creative post in late 2006.
Tilley, a native Texan, was a graduate of Northwestern University's Medill School of Journalism. He is survived by his wife and two children.
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