SEO Management firm, Silverback Strategies, was invited back to guest speak at The Art Institute of Washington on the topic of “Online Consumer Behavior.” Students learned about real world Online Marketing examples from expert Joe Erfe of Silverback Strategies, a top DC Internet Marketing Firm.
Erfe, Vice President, gave students in the AiW’s Persuasion and the Consumer course real-world advice about his experiences with executing online marketing campaigns based on the work Silverback does for its clients on a daily basis.
"It’s fun explaining to students how new trends in online marketing affects different industries." said Erfe. “It was such a great experience showing students how search engine optimization, paid advertising, and social networks impact and grow companies today.”
“I think Silverback’s presentation brought a great dynamic to the course. It's an area in which we have not covered with class material so presenting Silverback Strategies to them introduced another facet of the business,” said Sheila Wexler, President, Wexler Marketing Group, Inc. and advertising professor at The Art Institute of Washington.
Professor Wexler’s teaching experience in marketing and advertising includes a full-time professorship at West Virginia University and adjunct positions at The George Washington University, University of Virginia-Falls Church, and Trinity College-Washington. Her specialty areas are consumer behavior and integrated marketing communications. Her company, now in its 25th year, provides marketing research and strategic planning.
About The Art Institute of Washington:
Located in the DC Metro Area, the Art Institute of Washington is one of more than 40 educational Art Institutes located across North America, providing education in advertising, design, fashion, media arts and culinary arts. The Art Institutes system is part of the Education Management Corporation, which is headquartered in Pittsburgh, PA. For more about Art Institute of Washington, visit: www.artinstitutes.edu/arlington/
About Silverback Strategies:
Headquartered in Alexandria, Virginia, Internet Marketing Agency Silverback Strategies partners with companies large and small to provide state-of-the-art web design, seo campaign management and pay per click management consulting and execution. The company's Internet marketing professionals are frequent presenters at educational institutions and marketing organizations on the topic of online campaign management. For guest speaking and media inquiries, contact 888.434.7775. Or visit Silverback Strategies on the web at silverbackstrategies.com.
