Woman-Owned Business, PostcardMania, is still one of fastest-growing companies in Tampa Bay

According to the Women’s Business Research, more than 7.7 million firms are majority-owned by women and contribute $1.1 trillion in revenue to the economy.  The number of these companies is growing at a rate twice the national average, and Florida has been identified as home to 5 of the top 10 fastest-growing metro areas for women-owned firms… Tampa being one of them.

Joy Gendusa, owner of PostcardMania, calls the Tampa Bay area home to her ever-expanding postcard marketing company.  In June of 1998, she started with no capital investment and today,  her firm boasts what others are calling ‘impressive stats’:

·         Revenues of nearly $19,000,000

·         Over 160 employees

·         28,000 customers in over 350 industries

Those stats gave rise to the Tampa Bay Business Journal naming PostcardMania in their Book of Lists in 3 major categories for a second year in a row. 

But Gendusa doesn’t hoard her secrets.  The clincher to PostcardMania’s success is the wealth of marketing advice Joy gives away for free.   When Gendusa began her business, she discovered the commodity business owners considered most valuable was information on how to market.  She found they wanted marketing data so they could be in the driver’s seat with their marketing efforts.   

High-priced marketing advice from advertising agencies can deter many entrepreneurs from being able to afford marketing, causing many to not promote their products or services.  Joy saw the need for business people to gain real marketing advice and still be able to afford to market.

Subsequently she started writing articles giving away her hard-won advice.  On PostcardMania’s website and throughout a vast list of publications, Gendusa’s marketing-advice articles can be seen circulating around the nation.  Gendusa claims some of the best marketing does not have to break the bank and that anyone can learn from her experience.

“I’ve gone through a lot of trial and error — and I want to make it so others don’t necessarily have to,” said Joy.

In addition to her articles, Joy has continued to expand her marketing advice via her blog, boot camps, speaking engagements, her newly published book and a soon-to-come informational member-only site geared specifically to business owners who want to succeed.

About Joy Gendusa:

Using a powerful, simple, extremely cost effective way of communicating with customers has earned Joy Gendusa Inc Magazine’s recognition as the nation’s fastest growing direct mail postcard-marketing firm with year 2006 revenues estimated at $17,000,000.  Gendusa began in 1998 with zero investment capital. Today, her Clearwater, FL firm called PostcardMania, employs over 150 people and prints 4 million and mails 2 million postcards representing 28,000 customers in over 350 industries each week.  Visit www.postcardmania.com