Aliso Viejo, CA 3/2/2008 5:34:37 AM
News / Business

Housing Marketing: Real Estate Builders Quo Vadis?

Builders Stocks Move in Opposite Direction as Real Estate Market

The real estate market is still pretty much in the tank but something is changing, or something is wrong? Housing and Larger Builder stocks, considered “dead” end of last year has come alive and been gaining incredible momentum.

 

According to a USA Today article this week 3 of the best 5 gainers in the S&P 500 this year are home builders:

Pulte at #1 – up 51%

DR Horton at #3 – up 30%

KB Homes at #5 – up 25%

 

This movement has defied bad news and is only a short-term recovery off depressed levels say some while others feel that it is the first signs of a pick up in the housing market.


 

Where is the marketing heading? Follow the discussion on RealBlogging and leave your thoughts.