If you've ever looked at the stack of golden "Glen Gary Glen Ross" leads in that clip where Alec Baldwin does his version of a pep talk (with a heavy dose of humiliation) in Glen Gary Glen Ross, and wondered "how do I get leads like that?" then keep reading because that's what I do all day.
I get hundreds of Glen Gary Glen Ross leads coming to me every day, like clockwork - and they aren't the run of the mill leads that may or may not be interested in my product (like those poor dudes in Glen Gary Glen Ross were probably trying to close) - but actual, pre-qualified leads, that I know for a fact are interested in my topic and my products.
There's one sure-fire way to make sure that your leads are golden Glen Gary Glen Ross leads and not ice cold stacks of leads that never want to hear from you. And that is for those leads to sign up voluntarily to have you send them more information about your topic or product. A lead that puts themselves on your list?...Now those are Glen Gary Glen Ross leads if I ever saw them.
And those are the kinds of leads I get. But of course, as you will know if you've seen Glen Gary Glen Ross one (or two, or seven) times, getting a stack of leads is one thing...and closing those leads are another. (Remember in Glen Gary Glen Ross where he says "Put that coffee down. Coffee is for closers.")? If you can't close your leads, you're not making money, and, after all, that's the bottom line.
Now there are lots of systems out there for getting leads...but do they also close those same leads? Now that would make even Glen Gary Glen Ross jealous.
What if you found a system that not only got the leads, and got the leads to sign up for you, but also sold and closed those leads? That's what happened to me when I was in my late twenties, about 5 years ago (even younger than most of the guys in Glen Gary Glen Ross). I discovered how to go out and set up little hot-lead-feeders, and then set up another little "closer" system that sold my leads automatically, as soon as they walked in the door. They're like little clones of me, doing my work for me.
"Cloned" closers that aren't even human, making sales while you sleep? Now that's talkin,' Glen Gary Glen Ross. The age of dingy, sweaty "closing" offices is over, and the age of hyper-clean, smoothly operating automatic sales systems is here. Welcome to the age of the internet...and one man operations that bring in as much as many corporations did in the '80s, ala Glen Gary Glen Ross.
So don't be a Glen Gary Glen Ross clone - find out how to get your own little clones getting leads and sales for you - using methods that are a hundred times more personal, friendly and welcome than cold-calling customers at dinner time.
