News / Business
Breast Implants USA Connects Patients to Breast Augmentation Surgeons, Information
Surgeons and Patients Seeing Benefit of Website Redesign and Launch
"More than ever before, our website visitors are contacting our surgeons, ready to show up in offices, to have consultations, to undergo surgery," notes David Phillips, CEO and President of NKP Medical Marketing, parent company of Breast Implants USA. "For surgeons on Breast Implants USA, one thing is clear: the economy is coming back, and having our website as a conversion tool is invaluable."
"Our long-term study on the needs of prospective patients -- along with our focus on informing and empowering website visitors -- has paid off in a major way for our member surgeons," notes Phillips.
Details of the newly relaunched Breast Implants USA
Breast Implants USA recently announced a major relaunch of their breast enhancement information and surgeon referral website, featuring patient-driven changes to surgeon profiles, breast augmentation photo galleries, access to financing options, improved layout and ease of communication between patients and surgeons. The updates made to the site have improved not only the user experience but the results surgeons are experiencing as well.
"This was no mere redesign," notes David Phillips, CEO and President of NKP Medical Marketing, parent company of Breast Implants USA. "This is much more than changing an image or just tweaking colors. We took a holistic approach to revamping the Breast Implants USA website."
Market Research Leads to Innovation
In preparation for the revamping of Breast Implants USA, Phillips and NKP interviewed nearly 1,000 women -- all previous breast augmentation patients -- in order to create a site that addressed all of the major concerns and questions of a prospective breast augmentation patient.
As a result of the extensive market research, the changes made to Breast Implants USA have led to more patients not only scheduling consultations with surgeons featured at Breast Implants USA but committing to their procedure with the scheduling of their surgery.
"We have been in this industry for some time now, and we know that doctors are looking for more than just numbers or clicks from a referral website," comments Phillips. "They are looking for patients."
Breast Augmentation Before and After Photo Gallery
Many of the enhancements to the Breast Implants USA website have come in the form of new interactive features for the user. Potential breast enlargement patients filter breast augmentation photos by size, zip code, city or state in their search for a surgeon.
"We found from our studies that women wanted to be able to search photos from surgeons near their own zip code, rather than going through the list of available surgeons first," notes Phillips. "The new photo gallery features directly respond to the desires of patients."
Importance of Board Certification
As always, Breast Implants USA only features surgeons certified by the American Board of Plastic Surgery or by the Royal College of Physicians and Surgeons of Canada. Using the improved surgeon profiles, women get an in depth look at the surgeons' credentials, including where they earned their degree, professional affiliations and certifications.
A New Standard for Both Patients and Surgeons
In recreating the website, Breast Implants USA continues to set a new standard for patient experience on the web as well as the expectations of surgeons. "We offer exceptional tools to patients that want to do more research about their potential plastic surgeons. Videos, testimonials, media articles and custom photo galleries are just part of what makes our surgeon profiles so helpful. Each doctor has their own virtual tour right here on Breast Implants USA," Phillips says.
"We are both pleased and excited about the results our surgeons are getting from Breast Implants USA, and we are happy we can offer women these tools to help them choose a surgeon."
To find Board Certified Plastic Surgeons specializing in Breast Augmentation surgery, visit Breast Implants USA today. Surgeons interested in learning more should contact David Phillips directly at (310) 839-2844.
