News / Internet
BlitzLocal's Dennis Yu shares Facebook Marketing Tips at SES Toronto 2010
Facebook ads and pages create massive "like"opportunities
Here are a few items that Dennis covered in the presentation:
- Incentivized liking: By creating an incentivized like page, where the page prompts you to hit "like" before being able to read the content on the page, conversion rates have tripled for clients such as Weekly World News, Grameen Foundation, and UNLV (University of Nevada Las Vegas).
- Email marketing: Most Facebook fan page owners are not aware that you can now send real emails to fans of the page-- that marketing managers should replicate their email marketing programs into their Facebook fan base.
- CPM bidding: Facebook gives you the option to bid on a CPM or a CPC basis. Dennis Yu covers the reasons why CPM bidding is more effective than CPC bidding, allowing advertisers to get clicks for well under a penny.
- B2B companies perform well on Facebook: Most advertisers don't realize that you can target by where someone works and their job title-- something that is not possible in Google AdWords. This has been a goldmine for advertisers, because the traffic is 1/10th the price of Google AdWords traffic, if not less. And the quality is often better.
