If you rely on email marketing as a part of your online strategy (as you should), then chances are you've been smacked in the back of the head by the same horrific thought as I have when looking at sub par results:
“Wait… Are my emails even getting delivered?”
Email deliverability is no laughing matter, and thereʼs a quagmire of conflicting information about it out there… Before we go any further I want you to know this...
Youʼre not alone. And it isnʼt hopeless.
Nearly everyone who runs a successful online business has had to question whether their valuable email marketing strategy is actually reaching the intended subscribers.
Thereʼs an old adage from John D. Rockefeller that “Anything watched improves.” Well, just watching your email deliverability rates wonʼt fix anything by itself.
But you will find that watching your email deliverability on a daily basis using a deliverability monitoring service will be a constant reminder to consistently and systematically improve your results.
Hereʼs a disturbing example of what sub-par deliverability can do to a business:
“Fred X. has a subscriber list of 22,193 targeted readers in the “model train niche.” And he has NEVER monitored his deliverability.
On a good day, he would send out a blast offering an ebook or video about model trains, and gross in $50-$200 in sales. Not bad. (But not as much as heʼd like either).
Sadly for Fred, he didnʼt pull in quite enough to quit his job and work on his Internet business full time. But what Fred didnʼt know is that his email deliverability was in the trash can. He was hosting his own open source mailing software(like PHPlist or GNUMailman) on a shared IP from his budget hosting service.
(baaaad combo).
Fred got wise and ran a week long test using a deliverability monitoring service… To his horror, he discovered that his email deliverability was just over 35% on average.
Ouch, Fred, Ouch.
So he did a quick Google search for “better deliverability.” To his surprise he found a subscription based autoresponder service that boasted extremely high email deliverability of 98%. Only catch - itʼs $147 / mo.
Should he go for it, or is it smarter to improve deliverability bit by bit on his own?
Answer: DO IT. At 98% deliverability heʼd be making...(wait for it) ...between $140 - $560 per day from the same list and effort.
Now, Iʼm sure youʼre thinking “Jeez, I hope MY deliverability is only 35%” (since improving it can be so profitable) but chances are youʼre not doing that bad. Still, even a 10% increase in email deliverability can mean 10% growth for the year with only a small change. Improving email deliverability can save your business from the long, slow suffocation of over filtering by ISPs, but itʼs only the beginning.
Ask yourself: What it would do for your bottom line if you sent emails with subject lines that got 50% better open rates every day?
Now imagine that your emails were so powerfully written and impeccably crafted that 50% more people click the link and buy the product…
Itʼs easy to overlook the power of these simple “choke points” in your email marketing strategy, but more often than not it are these common culprits that turn a powerful profit into a peasantʼs pittance.
Where is YOUR email marketing strategy suffering the most?
Hit the link below to get a free video report that just might answer that question in less than 15 minutes...
http://www.ListBuilding.com/deliverability
